💥ATTENTION: Budding & Aspiring Entrepreneurs💥
Alima Atta is the Owner/CEO of Sesema PR and the host of #TalkBiz on Smooth 98.1 FM. ------------
Mary Olushoga is a committed leader passionate about small business growth and positive development in Africa. She is the founder of www.awpnetwork.com, an enterprise given honorable distinction at the 2012 World Summit Youth Award (WSYA) and listed as a 2012 Apps4Africa Innovation.
Hello, Young Entrepreneurs! Do not be deceived. You cannot rise above the level of your intellect.
Among many US marketing professors, the story of the Edsel car is considered the classic brand failure of all time. Dubbed ‘the Titanic
Bumper-to-bumper brands clamor for our attention. The world is a noisy place filled with a panoply of choice.
"That would never work in the real world." You hear it all the time when you tell people about a fresh idea.
When Ike Orizu took 2 years off school to follow his passion, his parents were not happy with me. They were ready to disown him!
In naming your business, the critical question to ask is, what does the name convey to third parties?
I’ve seen many great start-ups extinct because of ignorance. Here is the list of what makes successful start-ups what they are today.
Everybody says they have ideas. But not everybody knows how to start. The only way to start is to start!
Successful businesses sell promises not a commodity. A commodity is a product or service provided by numerous sellers to numerous buyers.
Don’t be ashamed of making money. Ask yourself the financial value that’s in for you before taking up a project.