How Do I Convert My Idea Into A Viable Business Proposition?

Jason Njoku
Jason Njoku

Jason Njoku is the founder and CEO of iROKO Partners, the world’s largest distributor of African entertainment. Since launching in December 2010, the company has built a global audience of over 6 million unique users from 178 different countries.

Just do it. Don’t waste time and run the risk of finding out that someone else had the same ideas as you and took it took market before you did. Ideas are awesome – no doubt about it. Converting an idea to an actual business proposition is where the challenge lies. You may think your idea is great, and your friends and family might confirm this for you, but if no-one outside your immediate circle rates your idea, and you can’t grow traffic (if it’s an Internet business) or monetize it in any way, then it will never become a business proposition. So, to convert from idea to business, you have to find your market, understand how it operates, provide a service or product that they need or want and then make it awesome.


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