When should I quit my day job?

Jason Njoku

Jason Njoku is the founder and CEO of iROKO Partners, the world’s largest distributor of African entertainment. Since launching in December 2010, the company has built a global audience of over 6 million unique users from 178 different countries.




When you’re willing to take the risk and commit to your project all day, every day. I managed to make a go of iROKO Partners once I quit all other projects I was working on and put 100% of my time and energy into it. No business will succeed unless you put everything into it – your time, your passion, your soul – EVERYTHING. Quitting a day job means that you have no regular income coming in. If you’re used to all the finest things in life, and you cannot contemplate life without luxury groceries, going out socialising, a fast car and all the other accoutrements of modern-day living in the West, then you need to have a reality check to see if you can truly cope without them, before you quit the day job.


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